Digital Marketing /Ecommerce internship program

Ecommerce & Digital Marketing

Real Skills. right learning.

5000₹ Per Month | Certificate included

  • 00Days
  • 00Hours
  • 00Minutes
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Program Highlights:

  • Duration: 6 Months
  • Live Projects & Practical Training – Learn by working on real e-commerce businesses
  • Onsite Training – Classes Twice a Week – Get in-depth, face-to-face learning
  • Mentorship from Industry Experts – Learn directly from professionals in the field
  • Certification on Completion – Boost your resume with an industry-recognized certificate

This program is perfect for students, freshers, and aspiring e-commerce professionals looking to gain real experience and improve their career opportunities.

Your Journey to Success Starts Here – Register Now!

about Us

Join Ecombizz today and take the first step toward your eCommerce success!

At Ecombizz, we are dedicated to empowering aspiring eCommerce professionals with practical, hands-on training that bridges the gap between knowledge and real-world experience.

Our ₹5000 E-commerce Internship Program is designed to provide live project training, hands-on experience, and on-site learning (twice a week) to help you gain industry-relevant skills. Whether you are a student, freelancer, or entrepreneur looking to build a career in E-commerce, this internship will equip you with the expertise needed to succeed.

At the end of the program, you will receive a certification that adds credibility to your resume and enhances your job prospects in the competitive E-commerce industry.

unlock your potential

Our curriculum​

Ecommerce

Module 1: Introduction to E-Commerce
  • 1.1 What is E-Commerce?
    • Definition and evolution of e-commerce
    • Types of e-commerce models (B2B, B2C, C2C, D2C)
    • Key players in the e-commerce industry
  • 1.2 Benefits and Challenges of E-Commerce
    • Advantages of online business
    • Common challenges and how to overcome them
  • 1.3 E-Commerce Ecosystem
    • Key components: buyers, sellers, marketplaces, payment gateways, logistics, etc.
  • 1.4 Legal and Regulatory Framework
    • Basics of e-commerce laws, taxes, and compliance
    • Importance of data privacy (GDPR, CCPA, etc.)
  • 1.5 Future Trends in E-Commerce
    • AI, AR/VR, voice commerce, and other emerging trends
Module 2: Marketplaces and CMS Management
  • 2.1 Understanding E-Commerce Marketplaces
    • Overview of major platforms (Amazon, eBay, Etsy, Shopify, etc.)
    • Pros and cons of selling on marketplaces vs. own website
  • 2.2 Setting Up and Managing Marketplaces
    • Account creation and verification
    • Product listing optimization (titles, descriptions, images, keywords)
    • Managing inventory and pricing
  • 2.3 Content Management Systems (CMS) for E-Commerce
    • Introduction to CMS platforms (Shopify, WooCommerce, Magento, etc.)
    • Setting up an e-commerce website using CMS
    • Customizing themes and plugins
  • 2.4 Marketplace Policies and Guidelines
    • Understanding platform-specific rules
    • Avoiding account suspension or penalties
Module 3: How to Bring Sales
  • 3.1 E-Commerce Marketing Fundamentals
    • Overview of digital marketing channels (SEO, SEM, social media, email, etc.)
    • Importance of customer journey mapping
  • 3.2 Search Engine Optimization (SEO) for E-Commerce
    • On-page SEO (product pages, meta tags, URLs)
    • Off-page SEO (backlinks, influencer marketing)
    • Technical SEO (site speed, mobile optimization)
  • 3.3 Paid Advertising
    • Google Ads and shopping campaigns
    • Social media ads (Facebook, Instagram, TikTok)
    • Retargeting strategies
  • 3.4 Social Media Marketing
    • Building a brand presence on social platforms
    • Content creation and engagement strategies
    • Leveraging user-generated content (UGC)
  • 3.5 Conversion Rate Optimization (CRO)
    • Designing high-converting product pages
    • A/B testing and heatmaps
    • Reducing cart abandonment
Module 4: Data Analysis & Retargeting
  • 4.1 Introduction to E-Commerce Analytics
    • Importance of data-driven decision-making
    • Key metrics to track (traffic, conversion rate, AOV, CLV, etc.)
  • 4.2 Tools for Data Analysis
    • Google Analytics, Google Tag Manager, and other analytics tools
    • Dashboard creation and reporting
  • 4.3 Customer Segmentation
    • Understanding customer behavior and preferences
    • Creating buyer personas
  • 4.4 Retargeting Strategies
    • Basics of retargeting and remarketing
    • Using tools like Facebook Pixel and Google Ads for retargeting
    • Dynamic product ads and personalized campaigns
  • 4.5 Predictive Analytics
    • Forecasting sales and demand
    • Using AI and machine learning for predictive insights
Module 5: Post-Order E-Commerce Management
  •  

    • 5.1 Order Fulfillment and Logistics
      • Overview of fulfillment models (in-house, 3PL, dropshipping)
      • Choosing the right logistics partner
      • Managing shipping and delivery timelines
    • 5.2 Inventory Management
      • Basics of inventory tracking and forecasting
      • Tools for inventory management (e.g., TradeGecko, Cin7)
      • Avoiding stockouts and overstocking
    • 5.3 Customer Service and Support
      • Setting up customer support channels (chat, email, phone)
      • Handling returns, refunds, and exchanges
      • Building a customer loyalty program
    • 5.4 Post-Purchase Engagement
      • Follow-up emails and feedback collection
      • Upselling and cross-selling strategies
      • Building long-term customer relationships
Module 6: Advanced Strategies and Scaling Your E-Commerce Business

 

  • 6.1 Scaling Your E-Commerce Business
    • Expanding to new markets (international e-commerce)
    • Diversifying product lines
    • Automating repetitive tasks
  • 6.2 Building a Brand
    • Importance of branding in e-commerce
    • Creating a unique value proposition (UVP)
    • Storytelling and emotional connection with customers
  • 6.3 Leveraging Emerging Technologies
    • AI chatbots for customer service
    • AR/VR for product visualization
    • Blockchain for secure transactions
  • 6.4 Financial Management
    • Basics of e-commerce accounting and bookkeeping
    • Managing cash flow and profitability
    • Understanding unit economics
  • 6.5 Case Studies and Success Stories
    • Analyzing successful e-commerce brands
    • Learning from failures and mistakes
Additional Resources

 

  • Quizzes and Assignments: After each module to test understanding.
  • Live Projects: Hands-on experience with real-world scenarios.
  • Guest Lectures: Industry experts sharing insights.
  • Community Forum: For peer-to-peer learning and networking.

GOOGLE CERTIFICATION + AMAZON CERTIFICATION 

 EBS CERTIFICATION OF ECOMMERCE 

Digital Marketing

Module 1: Introduction to Digital Marketing
  • 1.1 Understanding Digital Marketing

    • Definition and scope of digital marketing
    • Traditional marketing vs. digital marketing
    • Key components of digital marketing

    1.2 Digital Marketing Ecosystem

    • Search engines, social media, email, paid ads, influencers, etc.
    • Role of data and analytics in digital marketing
    • Importance of user experience (UX)

    1.3 Benefits & Challenges of Digital Marketing

    • Advantages of digital marketing for businesses
    • Common challenges and solutions
    • Ethics and compliance (GDPR, CCPA, etc.)

    1.4 Future Trends in Digital Marketing

    • AI in marketing automation
    • Voice search and conversational marketing
    • Augmented Reality (AR) and personalization
Module 2: Search Engine Optimization (SEO)
  • 2.1 Introduction to SEO

    • What is SEO, and why is it important?
    • How search engines work (Google algorithm basics)
    • Key SEO ranking factors

    2.2 On-Page SEO

    • Keyword research and content optimization
    • Meta tags, URLs, and image optimization
    • Internal linking and site structure

    2.3 Off-Page SEO

    • Backlink building strategies
    • Guest blogging and influencer outreach
    • Social signals and brand mentions

    2.4 Technical SEO

    • Site speed optimization
    • Mobile-friendliness and core web vitals
    • Schema markup and structured data
Module 3: Social Media Marketing (SMM)
  • 3.1 Social Media Strategy

    • Choosing the right platform (Facebook, Instagram, LinkedIn, etc.)
    • Content planning and scheduling
    • Engaging with the audience

    3.2 Organic Social Media Growth

    • Community building and engagement
    • Hashtag research and social SEO
    • Influencer marketing and collaborations

    3.3 Paid Social Media Strategies

    • Understanding Facebook and Instagram algorithms
    • A/B testing ad creatives
    • Analyzing performance metrics

    3.4 User-Generated Content (UGC) & Viral Marketing

    • Encouraging customers to create content
    • Running viral campaigns
    • Social proof and credibility
Module 4: Data Analytics & Reporting
  • 4.1 Introduction to Digital Marketing Analytics

    • Importance of data-driven decision-making
    • Understanding key performance indicators (KPIs)
    • Google Analytics basics

    4.2 Google Analytics & Google Tag Manager

    • Setting up and configuring Google Analytics
    • Tracking website traffic and user behavior
    • Customizing reports and dashboards

    4.3 Social Media Analytics

    • Measuring success on Facebook, Instagram, LinkedIn, etc.
    • Engagement metrics and social listening
    • Tools like Hootsuite and Buffer

    4.4 A/B Testing & Performance Optimization

    • Experimenting with ad creatives
    • Interpreting test results
    • Optimizing campaigns based on insights
Additional Resources

 

  • Quizzes and Assignments: After each module to test understanding.
  • Live Projects: Hands-on experience with real-world scenarios.
  • Guest Lectures: Industry experts sharing insights.
  • Community Forum: For peer-to-peer learning and networking.

GOOGLE CERTIFICATION + AMAZON CERTIFICATION 

 EBS CERTIFICATION OF ECOMMERCE 

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