Ecommerce & Digital Marketing
Real Skills. right learning.
5000₹ Per Month | Certificate included
- 00Days
- 00Hours
- 00Minutes
- 00Seconds
Learn With Us, Grow With us
Let's get started
Program Highlights:
- Duration: 6 Months
- Live Projects & Practical Training – Learn by working on real e-commerce businesses
- Onsite Training – Classes Twice a Week – Get in-depth, face-to-face learning
- Mentorship from Industry Experts – Learn directly from professionals in the field
- Certification on Completion – Boost your resume with an industry-recognized certificate
This program is perfect for students, freshers, and aspiring e-commerce professionals looking to gain real experience and improve their career opportunities.
Your Journey to Success Starts Here – Register Now!
about Us
Join Ecombizz today and take the first step toward your eCommerce success!
At Ecombizz, we are dedicated to empowering aspiring eCommerce professionals with practical, hands-on training that bridges the gap between knowledge and real-world experience.
Our ₹5000 E-commerce Internship Program is designed to provide live project training, hands-on experience, and on-site learning (twice a week) to help you gain industry-relevant skills. Whether you are a student, freelancer, or entrepreneur looking to build a career in E-commerce, this internship will equip you with the expertise needed to succeed.
At the end of the program, you will receive a certification that adds credibility to your resume and enhances your job prospects in the competitive E-commerce industry.
unlock your potential
Our curriculum
Ecommerce
Module 1: Introduction to E-Commerce
- 1.1 What is E-Commerce?
- Definition and evolution of e-commerce
- Types of e-commerce models (B2B, B2C, C2C, D2C)
- Key players in the e-commerce industry
- 1.2 Benefits and Challenges of E-Commerce
- Advantages of online business
- Common challenges and how to overcome them
- 1.3 E-Commerce Ecosystem
- Key components: buyers, sellers, marketplaces, payment gateways, logistics, etc.
- 1.4 Legal and Regulatory Framework
- Basics of e-commerce laws, taxes, and compliance
- Importance of data privacy (GDPR, CCPA, etc.)
- 1.5 Future Trends in E-Commerce
- AI, AR/VR, voice commerce, and other emerging trends
Module 2: Marketplaces and CMS Management
- 2.1 Understanding E-Commerce Marketplaces
- Overview of major platforms (Amazon, eBay, Etsy, Shopify, etc.)
- Pros and cons of selling on marketplaces vs. own website
- 2.2 Setting Up and Managing Marketplaces
- Account creation and verification
- Product listing optimization (titles, descriptions, images, keywords)
- Managing inventory and pricing
- 2.3 Content Management Systems (CMS) for E-Commerce
- Introduction to CMS platforms (Shopify, WooCommerce, Magento, etc.)
- Setting up an e-commerce website using CMS
- Customizing themes and plugins
- 2.4 Marketplace Policies and Guidelines
- Understanding platform-specific rules
- Avoiding account suspension or penalties
Module 3: How to Bring Sales
- 3.1 E-Commerce Marketing Fundamentals
- Overview of digital marketing channels (SEO, SEM, social media, email, etc.)
- Importance of customer journey mapping
- 3.2 Search Engine Optimization (SEO) for E-Commerce
- On-page SEO (product pages, meta tags, URLs)
- Off-page SEO (backlinks, influencer marketing)
- Technical SEO (site speed, mobile optimization)
- 3.3 Paid Advertising
- Google Ads and shopping campaigns
- Social media ads (Facebook, Instagram, TikTok)
- Retargeting strategies
- 3.4 Social Media Marketing
- Building a brand presence on social platforms
- Content creation and engagement strategies
- Leveraging user-generated content (UGC)
- 3.5 Conversion Rate Optimization (CRO)
- Designing high-converting product pages
- A/B testing and heatmaps
- Reducing cart abandonment
Module 4: Data Analysis & Retargeting
- 4.1 Introduction to E-Commerce Analytics
- Importance of data-driven decision-making
- Key metrics to track (traffic, conversion rate, AOV, CLV, etc.)
- 4.2 Tools for Data Analysis
- Google Analytics, Google Tag Manager, and other analytics tools
- Dashboard creation and reporting
- 4.3 Customer Segmentation
- Understanding customer behavior and preferences
- Creating buyer personas
- 4.4 Retargeting Strategies
- Basics of retargeting and remarketing
- Using tools like Facebook Pixel and Google Ads for retargeting
- Dynamic product ads and personalized campaigns
- 4.5 Predictive Analytics
- Forecasting sales and demand
- Using AI and machine learning for predictive insights
Module 5: Post-Order E-Commerce Management
- 5.1 Order Fulfillment and Logistics
- Overview of fulfillment models (in-house, 3PL, dropshipping)
- Choosing the right logistics partner
- Managing shipping and delivery timelines
- 5.2 Inventory Management
- Basics of inventory tracking and forecasting
- Tools for inventory management (e.g., TradeGecko, Cin7)
- Avoiding stockouts and overstocking
- 5.3 Customer Service and Support
- Setting up customer support channels (chat, email, phone)
- Handling returns, refunds, and exchanges
- Building a customer loyalty program
- 5.4 Post-Purchase Engagement
- Follow-up emails and feedback collection
- Upselling and cross-selling strategies
- Building long-term customer relationships
- 5.1 Order Fulfillment and Logistics
Module 6: Advanced Strategies and Scaling Your E-Commerce Business
- 6.1 Scaling Your E-Commerce Business
- Expanding to new markets (international e-commerce)
- Diversifying product lines
- Automating repetitive tasks
- 6.2 Building a Brand
- Importance of branding in e-commerce
- Creating a unique value proposition (UVP)
- Storytelling and emotional connection with customers
- 6.3 Leveraging Emerging Technologies
- AI chatbots for customer service
- AR/VR for product visualization
- Blockchain for secure transactions
- 6.4 Financial Management
- Basics of e-commerce accounting and bookkeeping
- Managing cash flow and profitability
- Understanding unit economics
- 6.5 Case Studies and Success Stories
- Analyzing successful e-commerce brands
- Learning from failures and mistakes
Additional Resources
- Quizzes and Assignments: After each module to test understanding.
- Live Projects: Hands-on experience with real-world scenarios.
- Guest Lectures: Industry experts sharing insights.
- Community Forum: For peer-to-peer learning and networking.
GOOGLE CERTIFICATION + AMAZON CERTIFICATION
EBS CERTIFICATION OF ECOMMERCE
Digital Marketing
Module 1: Introduction to Digital Marketing
1.1 Understanding Digital Marketing
- Definition and scope of digital marketing
- Traditional marketing vs. digital marketing
- Key components of digital marketing
1.2 Digital Marketing Ecosystem
- Search engines, social media, email, paid ads, influencers, etc.
- Role of data and analytics in digital marketing
- Importance of user experience (UX)
1.3 Benefits & Challenges of Digital Marketing
- Advantages of digital marketing for businesses
- Common challenges and solutions
- Ethics and compliance (GDPR, CCPA, etc.)
1.4 Future Trends in Digital Marketing
- AI in marketing automation
- Voice search and conversational marketing
- Augmented Reality (AR) and personalization
Module 2: Search Engine Optimization (SEO)
2.1 Introduction to SEO
- What is SEO, and why is it important?
- How search engines work (Google algorithm basics)
- Key SEO ranking factors
2.2 On-Page SEO
- Keyword research and content optimization
- Meta tags, URLs, and image optimization
- Internal linking and site structure
2.3 Off-Page SEO
- Backlink building strategies
- Guest blogging and influencer outreach
- Social signals and brand mentions
2.4 Technical SEO
- Site speed optimization
- Mobile-friendliness and core web vitals
- Schema markup and structured data
Module 3: Social Media Marketing (SMM)
3.1 Social Media Strategy
- Choosing the right platform (Facebook, Instagram, LinkedIn, etc.)
- Content planning and scheduling
- Engaging with the audience
3.2 Organic Social Media Growth
- Community building and engagement
- Hashtag research and social SEO
- Influencer marketing and collaborations
3.3 Paid Social Media Strategies
- Understanding Facebook and Instagram algorithms
- A/B testing ad creatives
- Analyzing performance metrics
3.4 User-Generated Content (UGC) & Viral Marketing
- Encouraging customers to create content
- Running viral campaigns
- Social proof and credibility
Module 4: Data Analytics & Reporting
4.1 Introduction to Digital Marketing Analytics
- Importance of data-driven decision-making
- Understanding key performance indicators (KPIs)
- Google Analytics basics
4.2 Google Analytics & Google Tag Manager
- Setting up and configuring Google Analytics
- Tracking website traffic and user behavior
- Customizing reports and dashboards
4.3 Social Media Analytics
- Measuring success on Facebook, Instagram, LinkedIn, etc.
- Engagement metrics and social listening
- Tools like Hootsuite and Buffer
4.4 A/B Testing & Performance Optimization
- Experimenting with ad creatives
- Interpreting test results
- Optimizing campaigns based on insights
Additional Resources
- Quizzes and Assignments: After each module to test understanding.
- Live Projects: Hands-on experience with real-world scenarios.
- Guest Lectures: Industry experts sharing insights.
- Community Forum: For peer-to-peer learning and networking.
GOOGLE CERTIFICATION + AMAZON CERTIFICATION
EBS CERTIFICATION OF ECOMMERCE