Digital Marketing /Ecommerce internship program

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  • 6 Months
  • Full day
  • Ecommerce Certificate
5/5
₹
5000
PER MONTH
Take This Course

E-commerce Training Guidelines

In today’s digital landscape, sellers need to efficiently manage their online stores across multiple platforms like Temu, Amazon, Walmart, Wayfair, eBay, and Etsy. Our training equips you with the knowledge to adapt to different e-commerce platforms, manage inventory, optimize listings, and scale your business. Learn how to handle multi-channel selling, adjust strategies for different marketplaces, and maximize sales across various e-commerce ecosystems.

Certification

Our program provides hands-on training in product listing, PPC management, competitor analysis, and advanced optimization techniques across major marketplaces. You’ll gain platform-specific expertise, helping you stand out in the competitive world of e-commerce.

Modules

Module 1: Introduction to E-Commerce
  • 1.1 What is E-Commerce?
    • Definition and evolution of e-commerce
    • Types of e-commerce models (B2B, B2C, C2C, D2C)
    • Key players in the e-commerce industry
  • 1.2 Benefits and Challenges of E-Commerce
    • Advantages of online business
    • Common challenges and how to overcome them
  • 1.3 E-Commerce Ecosystem
    • Key components: buyers, sellers, marketplaces, payment gateways, logistics, etc.
  • 1.4 Legal and Regulatory Framework
    • Basics of e-commerce laws, taxes, and compliance
    • Importance of data privacy (GDPR, CCPA, etc.)
  • 1.5 Future Trends in E-Commerce
    • AI, AR/VR, voice commerce, and other emerging trends
Module 2: Marketplaces and CMS Management
  • 2.1 Understanding E-Commerce Marketplaces
    • Overview of major platforms (Amazon, eBay, Etsy, Shopify, etc.)
    • Pros and cons of selling on marketplaces vs. own website
  • 2.2 Setting Up and Managing Marketplaces
    • Account creation and verification
    • Product listing optimization (titles, descriptions, images, keywords)
    • Managing inventory and pricing
  • 2.3 Content Management Systems (CMS) for E-Commerce
    • Introduction to CMS platforms (Shopify, WooCommerce, Magento, etc.)
    • Setting up an e-commerce website using CMS
    • Customizing themes and plugins
  • 2.4 Marketplace Policies and Guidelines
    • Understanding platform-specific rules
    • Avoiding account suspension or penalties
Module 3: How to Bring Sales
  • 3.1 E-Commerce Marketing Fundamentals
    • Overview of digital marketing channels (SEO, SEM, social media, email, etc.)
    • Importance of customer journey mapping
  • 3.2 Search Engine Optimization (SEO) for E-Commerce
    • On-page SEO (product pages, meta tags, URLs)
    • Off-page SEO (backlinks, influencer marketing)
    • Technical SEO (site speed, mobile optimization)
  • 3.3 Paid Advertising
    • Google Ads and shopping campaigns
    • Social media ads (Facebook, Instagram, TikTok)
    • Retargeting strategies
  • 3.4 Social Media Marketing
    • Building a brand presence on social platforms
    • Content creation and engagement strategies
    • Leveraging user-generated content (UGC)
  • 3.5 Conversion Rate Optimization (CRO)
    • Designing high-converting product pages
    • A/B testing and heatmaps
    • Reducing cart abandonment
Module 4: Data Analysis & Retargeting
  • 4.1 Introduction to E-Commerce Analytics
    • Importance of data-driven decision-making
    • Key metrics to track (traffic, conversion rate, AOV, CLV, etc.)
  • 4.2 Tools for Data Analysis
    • Google Analytics, Google Tag Manager, and other analytics tools
    • Dashboard creation and reporting
  • 4.3 Customer Segmentation
    • Understanding customer behavior and preferences
    • Creating buyer personas
  • 4.4 Retargeting Strategies
    • Basics of retargeting and remarketing
    • Using tools like Facebook Pixel and Google Ads for retargeting
    • Dynamic product ads and personalized campaigns
  • 4.5 Predictive Analytics
    • Forecasting sales and demand
    • Using AI and machine learning for predictive insights
Module 5: Post-Order E-Commerce Management

  •  

    • 5.1 Order Fulfillment and Logistics
      • Overview of fulfillment models (in-house, 3PL, dropshipping)
      • Choosing the right logistics partner
      • Managing shipping and delivery timelines
    • 5.2 Inventory Management
      • Basics of inventory tracking and forecasting
      • Tools for inventory management (e.g., TradeGecko, Cin7)
      • Avoiding stockouts and overstocking
    • 5.3 Customer Service and Support
      • Setting up customer support channels (chat, email, phone)
      • Handling returns, refunds, and exchanges
      • Building a customer loyalty program
    • 5.4 Post-Purchase Engagement
      • Follow-up emails and feedback collection
      • Upselling and cross-selling strategies
      • Building long-term customer relationships
Module 6: Advanced Strategies and Scaling Your E-Commerce Business

 

  • 6.1 Scaling Your E-Commerce Business
    • Expanding to new markets (international e-commerce)
    • Diversifying product lines
    • Automating repetitive tasks
  • 6.2 Building a Brand
    • Importance of branding in e-commerce
    • Creating a unique value proposition (UVP)
    • Storytelling and emotional connection with customers
  • 6.3 Leveraging Emerging Technologies
    • AI chatbots for customer service
    • AR/VR for product visualization
    • Blockchain for secure transactions
  • 6.4 Financial Management
    • Basics of e-commerce accounting and bookkeeping
    • Managing cash flow and profitability
    • Understanding unit economics
  • 6.5 Case Studies and Success Stories
    • Analyzing successful e-commerce brands
    • Learning from failures and mistakes
Additional Resources

 

  • Quizzes and Assignments: After each module to test understanding.
  • Live Projects: Hands-on experience with real-world scenarios.
  • Guest Lectures: Industry experts sharing insights.
  • Community Forum: For peer-to-peer learning and networking.

 

GOOGLE CERTIFICATION + AMAZON CERTIFICATION 

 EBS CERTIFICATION OF ECOMMERCE 

Apply Now

Apply To Enroll

  • 6 Months
  • Full day
  • Digital marketing Certificate
5/5
₹
5000
PER MONTH
Take This Course

Digital Marketing Guidelines

People want to access their favorite platforms and tools seamlessly across devices and contexts. In digital marketing, strategies must be adaptable to different platforms, audience segments, and trends. It’s crucial to design flexible and data-driven marketing campaigns that perform well across various channels, including social media, search engines, and e-commerce marketplaces.

Certification

In digital marketing, strategies should be versatile and optimized for various platforms, including Google Ads, Facebook, Instagram, LinkedIn, and e-commerce sites like Amazon and Shopify. A strong foundation in SEO, PPC, content marketing, and analytics ensures success in a competitive digital landscape.

Modules

Module 1: Introduction to Digital Marketing

  • 1.1 Understanding Digital Marketing

    • Definition and scope of digital marketing
    • Traditional marketing vs. digital marketing
    • Key components of digital marketing

    1.2 Digital Marketing Ecosystem

    • Search engines, social media, email, paid ads, influencers, etc.
    • Role of data and analytics in digital marketing
    • Importance of user experience (UX)

    1.3 Benefits & Challenges of Digital Marketing

    • Advantages of digital marketing for businesses
    • Common challenges and solutions
    • Ethics and compliance (GDPR, CCPA, etc.)

    1.4 Future Trends in Digital Marketing

    • AI in marketing automation
    • Voice search and conversational marketing
    • Augmented Reality (AR) and personalization
Module 2: Search Engine Optimization (SEO)

  • 2.1 Introduction to SEO

    • What is SEO, and why is it important?
    • How search engines work (Google algorithm basics)
    • Key SEO ranking factors

    2.2 On-Page SEO

    • Keyword research and content optimization
    • Meta tags, URLs, and image optimization
    • Internal linking and site structure

    2.3 Off-Page SEO

    • Backlink building strategies
    • Guest blogging and influencer outreach
    • Social signals and brand mentions

    2.4 Technical SEO

    • Site speed optimization
    • Mobile-friendliness and core web vitals
    • Schema markup and structured data
Module 3: Social Media Marketing (SMM)

  • 3.1 Social Media Strategy

    • Choosing the right platform (Facebook, Instagram, LinkedIn, etc.)
    • Content planning and scheduling
    • Engaging with the audience

    3.2 Organic Social Media Growth

    • Community building and engagement
    • Hashtag research and social SEO
    • Influencer marketing and collaborations

    3.3 Paid Social Media Strategies

    • Understanding Facebook and Instagram algorithms
    • A/B testing ad creatives
    • Analyzing performance metrics

    3.4 User-Generated Content (UGC) & Viral Marketing

    • Encouraging customers to create content
    • Running viral campaigns
    • Social proof and credibility
Module 4: Data Analytics & Reporting

  • 4.1 Introduction to Digital Marketing Analytics

    • Importance of data-driven decision-making
    • Understanding key performance indicators (KPIs)
    • Google Analytics basics

    4.2 Google Analytics & Google Tag Manager

    • Setting up and configuring Google Analytics
    • Tracking website traffic and user behavior
    • Customizing reports and dashboards

    4.3 Social Media Analytics

    • Measuring success on Facebook, Instagram, LinkedIn, etc.
    • Engagement metrics and social listening
    • Tools like Hootsuite and Buffer

    4.4 A/B Testing & Performance Optimization

    • Experimenting with ad creatives
    • Interpreting test results
    • Optimizing campaigns based on insights
Additional Resources

 

  • Quizzes and Assignments: After each module to test understanding.
  • Live Projects: Hands-on experience with real-world scenarios.
  • Guest Lectures: Industry experts sharing insights.
  • Community Forum: For peer-to-peer learning and networking.

GOOGLE CERTIFICATION + AMAZON CERTIFICATION 

 EBS CERTIFICATION OF ECOMMERCE 

Apply Now